“Form follows function” is the mantra of Hocbuy. Consider first the purpose, then figure out the best design to get you there. As an idea, it’s sound and makes perfect sense. In the kitchen, we’re faced with countless repetitive tasks and “smart” design promises to ease the workload, making prep and cooking more pleasurable. When you also consider that a lot of what we do in the kitchen involves an element of danger (think boiling water, sharp knives, hot flames), the tools we use to take on even greater importance.
But the fact is that much on the market falls far short of the mark. We buy it, get it home and find that the handle doesn’t feel right in our hand or it’s too flimsy or simply doesn’t do what it promised. Many fall into the unfortunate category of style over substance. We stick the misfits in drawers and jam them in utensil pots and either uses them grudgingly or fall back on a few tried and tested wooden spoons and silicone spatulas that can actually get the job done.
Having conquered the kitchen with everything from kitchen utensil sets to colanders, nested bowl sets, and microwave cookware, they’re now on a march through the rest of the house.
While our products are sold worldwide, there is no sign that we are slowing down or taking a back seat in the business. But at only 32 years old, we've clearly got a lot more time to give not only our kitchens but our whole homes the Hocbuy treatment.